Bretty always says....

"Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold."

- James Randolph Adams, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 12.

"You have only 30 seconds [in a TV commercial]. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull ... When you advertise fire-extinguishers, open with the fire."

- David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 111.

• "Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

  - David Ogilvy, Confessions of an Advertising Man, New York: Ballantine Books, p. 70.

ib r C http://advertising.utexas.edu/research/quotes/Q100.html